Brand Guidelines

Welcome


Why the guidelines?

We designed these guidelines to be a helpful resource, not a pain in the neck. We get it—nobody likes lots of rules, but if we follow them together:

Our purpose


We believe in the power of supporting freight agents as entrepreneurs in America’s transportation business.

We exist as an extension of our freight agent’s business to help solve transportation challenges for our customers through personalized attention, committed partnerships, exceptional technology, and a dedicated team of transportation experts that stand behind them.

We empower agent entrepreneurs.

Our promise


Your success is our success.

Ship LDi.

We are committed to mutually successful partnerships with our freight agents, carriers and customers—providing a consistent experience and a high reputation for quality.

Our brand experience


To deliver our promise and live our purpose each and everyday, we have established aspects of our brand experience that ensures consistency and contributes to how any stakeholder will view Ldi.

Just great service

Our agents and support teams are relentless in their commitment to personalized service and solutions.

Just great service
Shipping experts at work

We are obsessed with driving our customers forward with our experience and knowhow.

Shipping experts at work
Technology for humans

Our agent-centric technology platform helps our partners advance and grow their business.

Technology for humans
Empowering our freight agents

We provide an environment for our freight agents to build a business and deliver for the customer.

Empowering our freight agents

Our core values


Our values are the set of guiding beliefs that help us to function together as one, and shape the way we behave

At LDi, we are led by these core values:

Brand Identity


Logo files

Below you’ll find all the approved versions of the LDi logo. Feel free to download any version as needed, or download the complete logo system here.

Download ALL logos

Logo files

Full color logo

Standard

This is the primary logo application and is to be used on a white background in most cases.

Download logo

Full color logo

Inverse full color logo

Standard

This is the primary logo when being used on the steel blue or other dark background.

Download logo

Inverse full color logo

One color logo—Black

Standard

In instances where the use of a one color logo is necessary, the logo should be either solid white or solid black.

Download logo

One color logo—Black

One color logo—White

Standard

In instances where the use of a one color logo is necessary, the logo should be either solid white or solid black.

Download logo

One color logo—White

Full color logo

Logistic Dynamics

When the company name is needed, this is the standard logo application and is to be used on a white background in most cases.

Download logo

Logistic Dynamics

Inverse full color logo

Logistic Dynamics

When the company name is needed and being used on the steel blue or dark background, this is the standard logo application.

Download logo

Logistic Dynamics

One color logo—Black

Logistic Dynamics

When the company name is needed and the use of a one color logo is necessary, the logo should be either solid white or solid black.

Download logo

Logistic Dynamics

One color logo—White

Logistic Dynamics

When the company name is needed and the use of a one color logo is necessary, the logo should be either solid white or solid black.

Download logo

Logistic Dynamics

Full color logo with tagline

Standard

This is the primary logo with tagline application and is to be used on a white background in most cases.

Download logo

Full color logo with tagline

Inverse full color logo with tagline

Standard

This is the primary logo with tagline when being used on the steel blue or other dark background.

Download logo

Inverse full color logo with tagline

One color logo with tagline—Black

Standard

In instances where the use of a one color logo with tagline is necessary, the logo should be either solid white or solid black.

Download logo

One color logo with tagline—Black

One color logo with tagline—White

Standard

In instances where the use of a one color logo with tagline is necessary, the logo should be either solid white or solid black.

Download logo

One color logo with tagline—White

Full color logo with tagline

Logistic Dynamics

This is the primary logo with company name and tagline application and is to be used on a white background in most cases.

Download logo

Logistic Dynamics

Inverse full color logo with tagline

Logistic Dynamics

This is the primary logo with company name and tagline, when being used on the steel blue or other dark background.

Download logo

Logistic Dynamics-4

One color logo with tagline—Black

Logistic Dynamics

In instances where the use of a one color logo with company name and tagline is necessary, the logo should be either solid white or solid black.

Download logo

One color logo with tagline—Black

One color logo with tagline—White

Logistic Dynamics

In instances where the use of a one color logo with company name and tagline is necessary, the logo should be either solid white or solid black.

Download logo

Logistic Dynamics-Mar-20-2024-09-46-08-8395-AM

Standard clear space

The LDi mark should always be surrounded by the prescribed clear space so that it is never crowded by other elements. The distance is determined by the height and width of one “circle” from the brandmark.

Minimum size
The mark should never be applied smaller than ¾ inch long.

Standard clear space

Improper use - do not alter the mark

The LDi mark should not be altered in any way.

Do not change colors, rotate, squeeze, skew, apply any effects to the mark, or change the font, size, or proportions.

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Color

The LDi palette consists of 2 main colors, with a mix of secondary vibrant hues to accent the primary palette. Colors are typically used at 100%. Use tints and screens sparingly.

Colors vary greatly based on application. Colors displayed on this page follow Web Content Accessibility Guidelines (WCAG) and were selected specifically to be legible for various color perceptions.

Font Family

The open source font of Metropolis is the primary font family to be used for most applications. It is a strong, geometric sans-serif typeface that is used in the logo and pairs well with other graphical brand elements.

Download Font

Font Family

Illustration style

Custom illustrations have been created as part of the brand language and are to be used to support the “Your Success is our success” message of LDi. These are meant to be used individually or in combination with other brand assets to help communicate in a simple way the complexities of the logistics industry. Do not overuse these scenes and characters as they are intended to serve a supporting role in communications.

Illustration style

Illustration style2
Illustration style3

Templates


Template files

Below are a variety of tools and template files to help with your communications needs. Download them individually as needed, or download the entire collection.

Download ALL templates

ALL Templates

Letterhead

Download template

letterhead

General Memo

Download template

LDI-Brand-Guidline-assets_memo

Business cards

Both the Buffalo, NY and Memphis, TN cards are included in the collected files.

Download template

Business cards

Standard Envelope

A10 with color flap

Download template

Envelopes Blue Flap

Window Envelope

A10 full color

Download template

Envelopes Window

Employee Email Signature

To install the email signature in your email software:

  1. Open Word document.
  2. Select and copy the generic content including the LDi logo.
  3. Paste into email signature section of your email software and edit the text accordingly.
  4. Save changes.

Download Document

Email SigBRENDA

Agent Email Signature

To install the email signature in your email software:

  1. Open Word document.
  2. Select and copy the generic content including the LDi logo.
  3. Paste into email signature section of your email software and edit the text accordingly.
  4. Save changes.

Download Document

Email Sig

Powerpoint

Download templates

Powerpoint