Welcome
Why the guidelines?
We designed these guidelines to be a helpful resource, not a pain in the neck. We get it—nobody likes lots of rules, but if we follow them together:
We can be more consistent.
Consistency is what makes a brand work. Every time we get the brand right, we make it stronger. Every time we let things slide, we chip away at it.
We can be more effective.
A brand’s consistency isn’t worth much unless it works. We measure success by how well something fulfills our brand promise.
We can be more compelling.
If we really do this right, we can connect emotionally with people, create relationships with loyal fans, and start to build a community around our brand.
Our purpose
We believe in the power of supporting freight agents as entrepreneurs in America’s transportation business.
We exist as an extension of our freight agent’s business to help solve transportation challenges for our customers through personalized attention, committed partnerships, exceptional technology, and a dedicated team of transportation experts that stand behind them.
We empower agent entrepreneurs.
Our promise
Your success is our success.
Ship LDi.
We are committed to mutually successful partnerships with our freight agents, carriers and customers—providing a consistent experience and a high reputation for quality.
Our brand experience
To deliver our promise and live our purpose each and everyday, we have established aspects of our brand experience that ensures consistency and contributes to how any stakeholder will view Ldi.
Just great service
Our agents and support teams are relentless in their commitment to personalized service and solutions.

Shipping experts at work
We are obsessed with driving our customers forward with our experience and knowhow.

Technology for humans
Our agent-centric technology platform helps our partners advance and grow their business.

Empowering our freight agents
We provide an environment for our freight agents to build a business and deliver for the customer.

Our core values
Our values are the set of guiding beliefs that help us to function together as one, and shape the way we behave
At LDi, we are led by these core values:

Mutually successful partnerships
We promote mutually successful partnerships with our agents, carriers and customers.

Continually investing
We are committed to continually investing in our agents business - we’ve got their back!

Integrity
Integrity is our foundation based on trust and transparency

Teamwork
We embrace teamwork - our employees and agents play to win.
Brand Identity
Logo files
Below you’ll find all the approved versions of the LDi logo. Feel free to download any version as needed, or download the complete logo system here.
Download ALL logos

















Standard clear space
The LDi mark should always be surrounded by the prescribed clear space so that it is never crowded by other elements. The distance is determined by the height and width of one “circle” from the brandmark.
Minimum size
The mark should never be applied smaller than ¾ inch long.

Improper use - do not alter the mark
The LDi mark should not be altered in any way.
Do not change colors, rotate, squeeze, skew, apply any effects to the mark, or change the font, size, or proportions.






Color
The LDi palette consists of 2 main colors, with a mix of secondary vibrant hues to accent the primary palette. Colors are typically used at 100%. Use tints and screens sparingly.

Steel Blue
HEX: 014C5B
RGB: 1, 76, 91
CMYK: 93, 58, 49, 31
PMS: 3165 C

Salmon Orange
HEX: F0664E
RGB: 240, 102, 78
CMYK: 1, 75, 72, 0
PMS: 7416 C

Light Teal
HEX: 65B0BA
RGB: 101, 176, 186
CMYK: 60, 14, 26, 0
PMS: 7709 C

Light Yellow
HEX: FFCB62
RGB: 255, 203, 98
CMYK: 0, 21, 71, 0
PMS: 1225 C

Steel Gray
HEX: 4D5454
RGB: 77, 84, 84
CMYK: 68, 55, 56, 32
PMS: 425 C

Steel Gray
HEX: C0BFBF
RGB: 192, 191, 191
CMYK: 25, 20, 20, 0
PMS: Cool Gray 4 C
Colors vary greatly based on application. Colors displayed on this page follow Web Content Accessibility Guidelines (WCAG) and were selected specifically to be legible for various color perceptions.
Font Family
The open source font of Metropolis is the primary font family to be used for most applications. It is a strong, geometric sans-serif typeface that is used in the logo and pairs well with other graphical brand elements.
Download Font

Illustration style
Custom illustrations have been created as part of the brand language and are to be used to support the “Your Success is our success” message of LDi. These are meant to be used individually or in combination with other brand assets to help communicate in a simple way the complexities of the logistics industry. Do not overuse these scenes and characters as they are intended to serve a supporting role in communications.



Templates
Template files
Below are a variety of tools and template files to help with your communications needs. Download them individually as needed, or download the entire collection.
Download ALL templates


Business cards
Both the Buffalo, NY and Memphis, TN cards are included in the collected files.
Download template



Employee Email Signature
To install the email signature in your email software:
- Open Word document.
- Select and copy the generic content including the LDi logo.
- Paste into email signature section of your email software and edit the text accordingly.
- Save changes.
Download Document

Agent Email Signature
To install the email signature in your email software:
- Open Word document.
- Select and copy the generic content including the LDi logo.
- Paste into email signature section of your email software and edit the text accordingly.
- Save changes.
Download Document



The following is included in the zip file:
- 2 profile image options
- 3 banner image options
Download Assets


The following is included in the zip file:
- 2 profile image options
- 4 banner image options
Download Assets

Indeed
The following is included in the zip file:
- 2 profile image options
- 4 banner image options
Download Assets

Facebook
The following is included in the zip file:
Download Assets